Description: The falling Canadian dollar is forcing Apple to increase the prices of their apps for Canadian customers.

Source: BNN

Date: January 08, 2015

Video and Text Link: http://www.bnn.ca/News/2015/1/8/Canadians-say-goodbye-to-Apples-99-cent-apps.aspx

Questions for Discussion:

1. Do you agree with Apple’s decision to increase the prices of their apps?
2. Given that falling Canadian dollar reduces revenues for U.S. based companies, should these companies not drop their prices when the Canadian dollar goes up?
3. Will other U.S. based companies also follow suit?